Four elements of multi-channel performance

The exponential growth of the Internet, while offering near-limitless possibilities for nonprofit fundraising, has also led to the questioning of traditional methods of fundraising.

At the recent Fund Raising Day in New York, sponsored by the New York chapter of the Association of Fundraising Professionals, representatives of The Mellman Group and the A.B. Data Group offered several key findings about fundraising in a report titled “Comparing Apples to Oranges to Pomegranates: A National Review of Direct Mail, Online and Multi-Channel Donors.”