Australian Omnibus Summary of Findings

On 29 April-2 May, 2010, Wilson Research Strategies with TNS Australia conducted a national poll on behalf of Dunham+Company. Following is a summary of the findings.

To download the full study (PDF), click here.

Donation Frequency:

  • The majority of Australians give to charity a few times per year or more
  • Donation frequency is positively correlated with:
    • Attendance at religious services
    • Age
    • Employment
    • Having children
    • Living near capital cities
    • Income
    • Education
  • Gender doesn’t play a role in frequency of donation
  • Australians who feel good about life today and are optimistic about the future give to charity more often
  • Western Australians are most likely to donate at least a few times per year
Optimism:
  • Majority of Australians feel that life is good today
  • More than 8 in 10 Australians are hopeful for the future
  • Attitudes about today are positively correlated with:
    • Donating to charity frequently
    • Age
    • Being married
    • Employment
    • Income
Attendance at Religious Services:
  • Those who seldom attend religious services are less likely to report that life is good, but more likely to be optimistic than those who attend frequently or not at all
  • The majority of Australians have never attended religious meetings or ceremonies
  • Regular attendance at religious services is correlated with:
    • Donating to charitable organizations
    • Being middle-aged
    • Being married
    • Unemployment
    • Having children
    • Living in the capital city
    • Making between $35,000 - $70,000 per year
    • Having a degree
  • Those that feel life is difficult and there is no hope for the future are least likely to attend religious services.

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