The goal of a marketing email should not be to promote a product, register attendees, or encourage downloads. Instead, its goal is to get a click.

Donor fatigue is not a real disease; it is a misdiagnosis of another significant problem. That problem: the inability of organizations to keep donors excited and engaged in their missions, accomplishments and goals.

The Obama administration’s 2012 budget calls for a decrease in the charitable tax deduction. Even more alarming, the Debt Reduction Task Force from the Bipartisan Policy Center recently suggested eliminating this deduction completely. These proposals couldn’t come at a worse time.

For the first time in four years, Americans are saying they are more likely to increase their giving to charity rather than decrease their charitable support, according to the annual Dunham+Company New Year’s Philanthropy Survey conducted by Wilson Research Strategies.

Study Finds that Direct Mail is A More Important Driver to Online Giving Than Online Communications More than twice as many online donors say they were prompted to give an online gift in response to a direct mail appeal compared to when they received an e-appeal, according to a national Dunham+Company study recently conducted by ...

On 29 April-2 May, 2010, Wilson Research Strategies with TNS Australia conducted a national poll on behalf of Dunham+Company. Click to read a summary of the findings.

These comments are based on UK Giving 2009–An overview of charitable giving in the UK, 2008/09, an annual research study coordinated by the National Council for Voluntary Organisations and Charities Aid Foundation.

Americans say they are loosening their purse strings on entertainment and other household expenses but not on charitable giving, according to the annual Dunham+Company New Year’s Philanthropy Survey conducted by Wilson Research Strategies.

Giving USA Foundation and its research partner, the Center on Philanthropy at Indiana University, have announced that estimated total charitable contributions from American individuals, corporations and foundations fell to $303.75 billion in 2009, down from a revised total of $315.08 billion for 2008.

As the Obama Administration and Congress have unveiled their plan for turning around the economy, grave concerns have been raised over the impact on charitable giving. Of particular concern is the proposal to limit the tax deductibility of charitable contributions among high net-worth households.