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Fundraising Research

Input always determines output

Results will not be the same regardless of how you execute a strategy Rick Dunham, President+CEO of Dunham+Company, blogging about leadership challenges for fundraisers: I think I may just have a new addition to our Top Ten Fundraising Mistakes. And that’s the assumption that different inputs will produce the same output. Let me explain what ...

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May 10th, 2012 / posted in: eUpdate archive, insights

Ministry nonprofits see 20% growth in online revenue, study shows

2012 Convio benchmark study provides important findings for Christian ministries Online fundraising and constituent engagement services provider Convio recently released their 2012 Online Marketing Nonprofit Benchmark Index Study. The study was conducted across more than 700 Convio client organizations, 51 of which are Christian ministries. Dunham+Company has distilled the following findings from the Christian ministry ...

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May 1st, 2012 / posted in: eUpdate archive, research

Wealthy donors in UK push Deputy Prime Minister to reverse charity tax-break limit

Cap on tax-free giving set to be lifted to appease ‘furious philanthropists’ From Philanthropy.com: Nick Clegg, Britain’s deputy prime minister, told a private gathering of wealthy philanthropists this week that the government will amend its controversial plan to cap tax deductions on charitable gifts, according to The Telegraph. The daily newspaper says a compromise proposal ...

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April 26th, 2012 / posted in: eUpdate archive

Is everyone entitled to their opinion?

Seth Godin says two things disqualify someone from being heard Author and marketing expert Seth Godin: When you walk up to an artist and tell her you don't like her painting style, you should probably be ignored. If you've never purchased expensive original art, don't own a gallery and don't write an influential column in ...

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April 19th, 2012 / posted in: eUpdate archive, insights

Study shows email still stronger driver of consumer purchases than Facebook, text messages

Social media gaining for personal communications, but email still the most popular marketing channel From Business Wire: A new study released today by global interactive marketing provider ExactTarget (NYSE:ET) found two thirds of online Americans have made a purchase as a result of email, nearly twice the percentage who have purchased after receiving marketing messages ...

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April 13th, 2012 / posted in: eUpdate archive, research

The danger of an inactive email list

Sophisticated spam filters raising the stakes for e-fundraisers From Philanthropy.com: Inactive e-mail lists have always posed a challenge to fundraisers, but as spam filters get more sophisticated, the stakes are getting higher, Dan Atherton, a consultant at Chapman Cubine Adams + Hussey, told participants in San Francisco at the Nonprofit Technology Conference. He said e-mail ...

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April 10th, 2012 / posted in: eUpdate archive, insights

Jesus Didn’t Want Higher Taxes

There’s no doubt that Jesus cared for the down and out. He healed the sick, fed the hungry and poured His life out for the outcasts of society. And His teaching was filled with challenges to His followers to do the same. President Obama is right; Jesus does want us to love our neighbor as ourselves.

But that raises the question of who exactly is our neighbor. Evidently, President Obama believes it is the bloated government bureaucracy which is massively in debt. Actually, I don’t believe Jesus had the government in mind when He said “neighbor.”

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February 13th, 2012 / posted in: research

Three-fourths of Americans favor charitable tax deduction

Survey indicates any changes to system would face strong opposition

With the White House signaling it will preserve the charitable tax deduction for high net-worth households, the Administration is aligning itself with what the American public wants, according to a study conducted by Wilson Perkins Allen Opinion Research on behalf of Dunham+Company.

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February 7th, 2012 / posted in: research

Dunham+Company Study Shows Charitable Giving Should Continue to Rebound in 2012

According to our annual New Year’s Philanthropy Survey conducted by Wilson Perkins Allen Opinion Research, Americans continue to show an increasing willingness to financially support charitable organizations.

For the second year in a row, more Americans indicated they planned to give more (18 percent) to charity in the coming year than those who plan to give less (13 percent). Most Americans (68 percent) plan to give the same amount to charity in 2012 as they did in 2011, which is two percent higher than last year.

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January 26th, 2012 / posted in: research

Many U.S. charities facing increased demand, signs of fiscal stress

Organizations below $3 million in expenditures experiencing greatest challenges PREFACE: “It is no surprise that many charities, especially smaller ones, continue to struggle,” said Rick Dunham, President+CEO of Dunham+Company. “In a climate of cutting budgets, charities need to guard carefully those expenditures that generate revenue to ensure their situation doesn’t worsen. And they must focus ...

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December 15th, 2011 / posted in: research

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Latest Research

  • Input always determines output
  • Ministry nonprofits see 20% growth in online revenue, study shows
  • Wealthy donors in UK push Deputy Prime Minister to reverse charity tax-break limit
  • Is everyone entitled to their opinion?
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